Blog Series Wins PRSA Award of Merit

Posted by on Jun 6, 2018 A series of blog articles that JT Consulting helped create won an Award of Merit in the 71st Annual Virginia Public Relations Awards competition. The Richmond Chapter of the Public Relations Society of America (PRSA) hosted the related ceremony. Held at the Jefferson Hotel on May 24, the evening was a sparkling mixture of drinks, dinner, conversation – and awards. Our award resulted from...
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Sales, San Diego and a Hat Tip to Zig Ziglar

Posted by on Apr 28, 2017 Credentialed professionals tend to disdain those in sales. (Having grown up in an academic family, I’m somewhat familiar with this syndrome.) Salespersons often defend their role by talking about how everyone sells something. A lot rides on the terms. I like how one old sales pro defined them. “I have always said that everyone is in sales,” wrote motivational speaker and celebrated sales...
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The Mind-Mapping Writer

Posted by on Mar 3, 2017 On occasion, I write about writing. In this post from late 2015, I focused Scrivener, a powerful “content-generation tool,” which is part of how I research and create every first draft. A related tool is mind mapping. I first learned about this technique from David Allen, who discusses it in chapter 3 of his 2001 book Getting Things Done. (See here for a podcast on GTD and mind...
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Don’t Just Score – The Clemson Win Applied to Business

Posted by on Jan 20, 2017 “When they scored, I just looked at the clock, it was 2:01 & I smiled & told myself, they left too much time on the clock.” – Deshaun Watson Having lived in Clemson until I was 15, I can’t help but comment on the Tigers’ win in the NCAA championship game earlier this month. After all, I found something to say last year when they lost. Let’s start with Clemson quarterback...
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How to Be a Tech Billionaire

Posted by on Nov 16, 2016 One billion: that big number that uses three commas to separate nine zeros. Billionaire: someone who can flaunt three commas. Celebrity investor Marc Cuban has taken up the “three commas” mantra. In 2015, he co-launched a brand of the same name, selling t-shirts bearing these punctuation marks. Interesting business, this “aspirational brand.” Even if you include billionaire wannabes...
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Hire a Freelance Writer, Sell More, Get Acquired

Posted by on Oct 15, 2016 Why hire a freelance writer? The immediate reason is to complete a task. A marketing department needs a white paper or a solution brief or a series of blog articles, and no one internally is available. So they look outside for someone who can get it done. That answers the question, but only so far. Why does a company need that content in the first place? One big goal is to increase sales, or a...
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