Helping Tech Companies Communicate Value
As a tech marketer, you have more ways than ever to create and deliver messages. Your internal SMEs, agency partners and AI tools all have important roles to play. But when the goal is to produce content that is accurate, focused, useful and readable, the right experience still matters.
For more than 25 years, I’ve been writing about cable, telecom, IT and basic research. For the past 15, I’ve partnered with marketing leaders to support product launches, customer success, and market credibility. How so? Through white papers, case studies, executive bylines and technical thought leadership. (For one client, a SaaS engineering firm, I went “inside,” serving as marketing director.) I work well with engineers, scientists, product managers and execs. Years ago, I studied languages; now I translate technical detail to business value.
My clients have ranged from startups to global technology companies and the agencies that support them. (Some recognized names include Cisco, NTT, ARRIS, VMware and RDK management.) I dig deeper than other writers. Like most knowledge workers, I also use AI where it improves research, organization and productivity. But clients hire me for the parts that remain human. I interview experts, manage projects and and produce work that stands up to editorial and technical scrutiny.
My portfolio is always evolving. Recently, I’ve covered broadband, Wi-Fi, open-source software, photonics, AI, cybersecurity and data infrastructure. If you’re looking for a partner who can quickly grasp complex technologies and communicate their value, let’s talk. Or see what clients have to say.
