As a tech marketer, you need written content. Maybe you have in-house experts who are able and willing to write. If so, great! Use them. If not, you can roll the dice with generative AI. (Results will vary.) Or you can work with contractors – if they’re good and understand your business and industry.
My recommendation? Go with a sure thing. I have been writing about and for technology companies for more than two decades. For the past dozen years I have worked directly with marketing leaders, filling their need for a partner who can deliver. I get the details and communicate effectively with subject matter experts. But I also connect the dots for business decision makers.
I’ve worked with dozens of companies, from young startups to tech giants, like Cisco, ARRIS, Juniper, NTT, and VMware. I dig deeper than most writers. And my wide-ranging tech experience enables me to get up to speed faster. The output? Collateral that promotes your expertise, supports your solutions, and resonates with your prospects.
These deliverables take many forms and target a range of goals:
- White papers to influence the market and grow leads
- Conference papers to position yourself amongst peers
- Bylined articles to demonstrate leadership
- Blog articles to reach customers and nurture leads
- Books to tell a story and boost your brand
- Case studies to build social proof
- Solution briefs to explain your technology
- Application notes to guide customers through use cases
- Website copy to showcase your portfolio
- Content calendars to build out a streamlined playbook
Still looking? Let’s talk. My focus and background translate into strong results—as these clients will tell you.
